Since the start of this decade Gary’s Crush It! has done wonders for many of its readers. In it, he insisted that a vibrant personal brand was crucial to entrepreneurial success. I happen to read it recently, just he announced the launch of Crushing It! a follow-up or you can say a modern version of Crush It! because a lot has changed and evolved since Gary wrote his previous book in 2009.

In Crushing It! Gary Vaynerchuk starts by explaining why it is important to create a personal brand and what tools you can use to do so. He briefly shares his own journey about how in his twenties he developed his family’s wine business from $4 million to $60 million using social media as a tool. It was after that he came up with Vaynerchuk media at the age of 34. He offers his perspective on what has changed since he wrote Crush It! and what principles are still applicable and are timeless in this ever-changing world.

He then shares stories in between every chapter of entrepreneurs who have grown wealthier after having read Gary’s Crush It!. Actually, not just by reading the book but understanding and their willingness to make use of social media and do whatever it takes to their highest potential. Crushing It! is a deep exploration of just that.

After reading Gary’s previous work of writings I got the idea that he and I share a similar belief, that there is not some magic template of success. Any entrepreneur who Gary interviewed for his latest book will agree to that. He makes authentic assertions about selfishness and business and I have heard him do that in various podcasts, not just in this book.

There are interesting stories shared in this book of how entrepreneurs, some of them completely broke at some point in their lives, such as Lewis Howes. If you are already familiar with Crush It!, you might find some repetitions of content. To develop a basic understanding of how to use social media tools for your own benefit and grow with the community, you can skip those stories and straight away get to the point. Gary shares tips and discusses almost every social media platform such as Pinterest, Instagram, Facebook, Twitter, etc.

It is an inspiring read with pragmatic outlook to grow your own personal brand in a constantly changing the world. It took me 5 days to read it, the length of the book is not heavy but the content is something, I believe, you should take to time to grasp.

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BOOK REVIEW: Crushing It by Gary Vaynerchuk

If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish. #CRUSHINGIT Click To Tweet

Read books by day and blogs about them at night. In his mid-twenties, been blogging about books for 5 years now.

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