The debut novel of Pankaj Goyal, Before You Start Up is about preparing for the life of an entrepreneur. This book offers insight on more than having an idea, evaluating it, the financial hurdle, and other pragmatic steps of launching your own product or a service company. It is a business book that I recommend especially to someone who might have doubts in their mind about the journey. Doubts are not at all like holes in the brain cells. They are an essential part of a critical thinking process. But they often lead to low creativity levels. I urge not to dwell in them much. Instead, read this book. The first 50 pages of this book are highly critical. The […]